JOB OVERVIEW
Build, implement, and optimize comprehensive Digital Marketing campaigns to increase brand awareness and drive Lead Generation. Responsible for leading the Marketing team to achieve growth of KPIs in a high-pressure, fast-paced environment.
KEY RESPONSIBILITIES
- Develop and implement Digital Branding & Performance Marketing strategies
to achieve growth targets (leads, revenue, brand).
- Plan and execute B2B lead generation campaigns (focusing on IT Outsourcing and international markets).
- Manage and operate digital channels: LinkedIn, Website, SEO, Email Marketing, Paid Ads (Google, LinkedIn, etc.).
- Coordinate with Sales/BD to optimize the funnel: Awareness → Lead → Conversion → Deal.
- Monitor, analyze, and optimize campaign effectiveness based on metrics: ROI, CPL, Conversion Rate, etc.
- Manage and optimize the marketing budget annually and per campaign.
- Lead and develop the Marketing team (Content, Design, Performance, etc.),
ensuring output performance and quality.
- Build, control, and improve Digital Marketing implementation processes.
- Monitor, evaluate, and optimize campaign KPIs.
- Stay updated on Digital trends and explore new customer touchpoints.
- Execute team marketing activities and other related tasks assigned by management.
REQUIREMENTS
- Bachelor’s/Associate’s degree in Marketing, Economics, Communications, PR, or related fields.
- At least 7–10 years of experience in Digital Marketing, including experience in a Lead/Manager position.
- Priority given to candidates who have worked in IT Outsourcing / B2B / Agency environments.
- Proficient in Digital tools: Google Analytics (GA4), Google Ads, LinkedIn Ads, SEO tools, CRM/Automation (HubSpot, etc.).
- Experience in building and implementing B2B lead generation campaigns; understanding customer behavior in the tech industry.
- Passionate about creating value-driven, customer-oriented content.
- Strong multi-project management skills, ensuring progress and quality.
- Experience in team management, task allocation, and personnel development.
- High sense of responsibility, ability to work under KPI pressure, and proactive in work.
- Ability to work independently and collaborate effectively with other departments (Sales, BD, Delivery, etc.).
HOW TO APPLY
Step 1: Submit Your CV
Apply directly through the Innotech Vietnam Corporation website by uploading your updated CV to the careers section.
Step 2: Phone Screening
If shortlisted, you will receive a call from the HR team for a brief survey and initial screening.
Step 3: Interview
Qualified candidates will be invited to an interview to further assess suitability for the role.
Step 4: Onboarding
Successful applicants will receive an offer and begin the onboarding process to officially join the team.
